Blogging Along

Over the years I have found that certain products or services shine more with the seasons from the revenue generated from the sites I produce. Obviuosly Christmas Present related site do well from October and increase right up until 23rd December. BBQ sites do well in summer and snow shoes would do well in winter.

Taking this onboard I thought how much of a boost having a mini site would be if in general your business sinks during the colder months for example if you are a fencing suppier in Glasgow if your sales were 20% of what they are in summer what would effect would it have if it just dropped by 50% to 50%?

Having mini sites for areas of your business that taken individually are quite niche and letting me create micro sites for them maybe a case of sink or swim during hard times. You can pay on a monthly lease basis for 12 months at a time, for example if you have a fencing business in Wakefield and you lease a site from us in summer you”ll get more sales due to the site and a buffer in place for the winter months.

This to put figures to the idea and to make it easier – you have a normal (no niche mini sites) year in summer and take in £100’000 having a mini lease site for say a fencing business in Leicester may get on average 2 calls extra a day from the site. This would maybe from 1500 visitors to your site a month but you maybe would convert out the 60 calls a month just 10 of them. Taking a job with a profit of £250 on average, that would take in at least £12’500 over the summer months.

That’s just converting 4% of all visitors to your leased niche website!