Blogging Along

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Vebra helps customers find property that is for sale and rent in the UK. By adding properties visitors can search for property and Estate Agents with ease.

What a lot of Estate Agents don’t realise is as soon as you ask your website developer to add a feed from Vebra, you stop your website getting credit from search engines. The feed isn’t seen as content on your website and Search Engines such as Google and Yahoo know this and isn’t great for SEO (Search Engine Optimisation)

Here’s a test you can do just to prove what I’m saying is correct.

In Google search for the Phrase “Your company name 4 bedroom houses” e.g. browns property agents 4 bedroom houses

You’ll find it comes back with many websites with property on but NOT yours.

Sites such as:

• findaproperty.com
• rightmove.co.uk
• zoopla.co.uk
• primelocation.com
• homesandproperty.co.uk

When entering all the property details into Vebra’s system it goes on many sites such as RightMove.com and if embedded it will appear on your own site in what’s called an iframe.  As mentioned above this isn’t seen by Search Engines on your site only Right Move.

When people search for property and maybe your company name they will more than likely (if the company uses Vebra) end up on Vebra or Right Move etc amongst other estate agents listings and potentially going with another agent.

Here’s a good example of a site that does’nt rely on Vebra. Search again like the above example but with a company that doesn’r rely on Vebra.

Plum Properties 4 bedroom houses as you can see in the results the company website is top of the search engine and has the visitors full attention. Not listed with other agents.

I’m not saying DONT use Vebra just don’t completly hand over your websites content over to a simple feed from them add property to your own like Plum do.

Need Advice? Give me a call 01482 247123 quoting this site.